Design Standards
- TVS-style blue, red and white visual system
- Mobile-first; primary CTA above the fold
- Fast-loading sections with readable 16px+ body text
- Consistent call and WhatsApp actions
Website & Core Conversion Pages
Each showroom keeps its own customer-facing identity and local relevance. The technology, tracking, CRM and reporting can share one backbone—only if both businesses are under the same authorised ownership and data-access policy.
Recommended structure
Use one technical framework with a dedicated local path or domain for each showroom. Every lead must carry a hidden branch, area, model, source and campaign value.
Use one technical framework with a dedicated local path or domain for each showroom. Every lead must carry a hidden branch, area, model, source and campaign value.
Important: never show both dealer names on a consumer page unless that relationship is officially approved. The internal dashboard may still combine both.
| Core page | Purpose | Required sections | Primary CTA | Local SEO target |
|---|---|---|---|---|
| Home × 2 | Local first impression | Current offers, popular models, reviews, branch map, short form | Book Free Test Ride | TVS showroom Vanasthalipuram / LB Nagar |
| About | Build dealer trust | Story, authorised status, team, customer proof, outlet gallery | Visit Showroom | Dealer brand searches |
| Contact | Fast phone + WhatsApp reach | Branch-specific phone, WhatsApp, email, hours, enquiry form | Call Now | TVS contact near me |
| Locations | Route every buyer correctly | Two branch cards, directions, service zones, doorstep ride areas | Get Directions | TVS dealer near {area} |
| Support | After-sales demand | Service booking, roadside help, warranty FAQs, complaint routing | Book Service | TVS service center local |
| Privacy | Ad and data compliance | Consent, cookies, retention, contact rights, data processors | — | Legal requirement |
| Social Wall | Live proof + delivery trust | Deliveries, customer reels, reviews, community events | Follow / WhatsApp | Fresh local proof |
| Work Station | Internal operations hub | CRM, dashboards, lead SLA, scripts, content calendar | Open CRM | Private/internal |
Tracking Layer
- GA4 + GTM + Search Console
- form_submit, call_click, whatsapp_click, test_ride
- UTM + branch captured on every form
- Consent before advertising tags
Lead Forms
- Name, phone, model, area, purchase timeline
- Phone validation and duplicate alert
- Success state with WhatsApp handoff
- Every lead written to one Sheet CRM
Technical Trust
- SSL, backups and staging workflow
- LocalBusiness, Vehicle and FAQ schema
- Canonical, sitemap and robots setup
- Branch NAP consistent everywhere
Model, Offer & Utility Landing Pages
Ads should never send high-intent buyers to a generic home page. Each model family gets a focused local page, and the nearest eligible branch is preselected from the visitor’s area.
| Landing group | Example URL pattern | Buyer intent | Main action |
|---|---|---|---|
| Motorcycles | /vanasthalipuram/bikes/{model} /lb-nagar/bikes/{model} | Commuter, youth and performance buyers | Test Ride · On-road Price |
| Scooters | /vanasthalipuram/scooters/{model} /lb-nagar/scooters/{model} | Family, women, college and daily commute | Get EMI · Test Ride |
| Electric | /{branch}/electric/{model} | EV switchers; range and running-cost comparison | EV Test Ride · Charging Help |
| Offers | /{branch}/offers/festive /{branch}/offers/exchange | Deadline-led Meta and Google traffic | Claim Offer |
| Utilities | /{branch}/test-ride /{branch}/on-road-price /{branch}/exchange | Direct high-intent searches | Form + WhatsApp |
Every Model Page
- Model, current starting price and stock note
- Specs, colours, mileage/range and key features
- EMI estimate and exchange prompt
- Local delivery proof and five FAQs
Conversion Elements
- Two-field form above the fold
- Local trust ribbon and review snippets
- Price breakup sent on WhatsApp
- Sticky test-ride CTA on mobile
SEO Formula
- H1: model + on-road price + area
- Unique copy for each branch; no duplicate pages
- Vehicle + FAQ structured data
- Monthly price/spec verification
Campaign Attribution
- Separate UTM template per branch and model
- Page path and branch stored in CRM
- Thank-you event sent to both ad platforms
- Booked/delivered status imported offline
Two-Hub Location Targeting
The showrooms are close enough to overlap. The strategy must capture both local markets without bidding against itself or sending leads to the wrong sales team.
Sri LV Motors · Vanasthalipuram Hub
VanasthalipuramBN Reddy NagarHastinapuramHayathnagarSaheb NagarMansoorabad
- Core
- 0–5 km: highest call and test-ride priority
- Growth ring
- 5–10 km: local model and offer campaigns
- Expansion
- 10–15 km: remarketing and high-intent search only
- Promise
- Same-day or next-day doorstep test ride where operationally possible
Sri Lakshmi TVS · LB Nagar Hub
LB NagarKothapetChaitanyapuriDilsukhnagarSaroornagarNagole
- Core
- 0–5 km: highest call and test-ride priority
- Growth ring
- 5–10 km: local model and finance campaigns
- Expansion
- 10–15 km: remarketing and high-intent search only
- Promise
- Metro-corridor and dense residential audience focus
Overlap-control rule
Route by pin code/area first, customer branch choice second. Use separate campaigns, location-specific copy and branch conversion actions. Start with a clean 50/50 budget split, then move spend weekly according to qualified leads and deliveries—not raw form volume.
Google Business Profiles
- Verify the exact official business name and category
- Update hours, phone, services and product links
- Add 40+ real showroom, team and delivery photos
- Request a review after every delivery
Local Consistency
- Name, address and phone identical across listings
- Unique branch landing page per location
- Local citations and dealer directories
- Map directions tagged by source
Lead Routing
- Auto-assign from area dropdown and pin code
- Branch owner receives instant alert
- Reassignment recorded, never hidden
- Duplicate leads visible to both managers
Review Engine
- QR + WhatsApp review link at delivery
- Reply within 24 hours
- Tag reviews by model and branch
- Reuse approved proof on landing pages
SEO Content Calendar
Ten useful local articles every month across commuter, scooter, performance, electric and Hyderabad-area intent. Each article supports one model or utility page and becomes short-form social content.
Writing Standard
- Search intent before word count
- Real local price/spec notes updated monthly
- One comparison table and five FAQs
- One clear CTA to the correct showroom
Reuse Loop
- Blog → carousel → reel → WhatsApp status
- Best two topics enter weekly email
- One model video links back to the page
- Branch delivery proof strengthens each topic
Local Page Clusters
- Showroom near Vanasthalipuram areas
- Showroom near LB Nagar areas
- Doorstep test ride in {area}
- On-road price + model + area
Quality Guard
- No copied dealer or TVS corporate copy
- No unverified price or mileage claim
- No duplicate area pages with swapped names
- Human review before publishing
Meta + Google Ads Setup
Use one verified business portfolio and manager-level reporting only when ownership permits it. Keep branch campaigns, conversion actions, phone numbers, lead owners and offline sales uploads separate.
Business verification and asset ownership
Verify legal business details, domain, Facebook Pages, Instagram profiles, WhatsApp accounts and ad access. Owner retains full admin access; agency gets only necessary permissions; all users use two-factor authentication.
Branch-specific conversion tracking
Create conversions for test-ride form, price enquiry, WhatsApp click, call click and completed lead. Pass branch + model + UTM into GA4, Meta and Google Ads.
Campaign architecture
For each branch: local lead ads, click-to-WhatsApp, model demand, offer demand, high-intent search and remarketing. Use separate names such as LV_VSP_* and SL_LBN_*.
Offline result feedback
Upload qualified, test-ride, booked and delivered stages back to the advertising platforms. Optimisation should learn from real sales—not cheap forms alone.
| Monthly plan · both showrooms | Meta total | Google total | Combined | Use |
|---|---|---|---|---|
| Entry test | ₹10,000 | ₹10,000 | ₹20,000 | Learning only; limited model coverage |
| Recommended Start here | ₹20,000 | ₹20,000 | ₹40,000 | ₹10k/platform/showroom; cleaner comparison |
| Aggressive local capture | ₹30,000 | ₹30,000 | ₹60,000 | Wider model coverage + remarketing |
Planning assumption A raw-lead CPL range of ₹50–₹100 may be used for initial forecasting, but local auction pressure, offer strength, season, creative and follow-up speed can materially change results. Reforecast after the first 14 days.
Meta campaigns / branch
- Local test-ride lead form
- Model + offer click-to-WhatsApp
- Video engagement remarketing
- Customer/lookalike testing after data volume
Google campaigns / branch
- Brand and “near me” protection
- Model + on-road price search
- High-intent exchange/finance searches
- Remarketing only after consent
Kill / scale rules
- Judge qualified CPL, not only raw CPL
- Review search terms every week
- Refresh weak creatives before scaling
- Move budget by delivery probability
Festival Campaign System — Start D−15
Every major offer launches 15 days before the key date, runs through the official expiry, and returns to evergreen messaging after the event. Offers, prices and inventory must be branch-approved before publishing.
| Campaign window | Creative stack | Search stack | Branch split | Control |
|---|---|---|---|---|
| Vinayaka Chavithi | Family scooter + delivery reel + local lead form | Near-me + model + festive offer | 50/50 initially | Shift by qualified leads after 4 days |
| Dussehra | Exchange + EMI + commuter/performance mix | Model search + exchange keywords | 50/50 initially | Daily stock confirmation |
| Diwali | Best models + remarketing + last-chance | Model + offer + high-intent call ads | Performance-led | Highest-intent window |
| Year-end / New Year | Year-end stock + upgrade + finance | Price, exchange and immediate-delivery intent | Stock-led | No false urgency |
15-Day Rule
- Creative and landing pages ready one week earlier
- Tracking test before launch
- Branch-specific offer approval
- Expiry automatically removes urgency copy
Cost Guard
- Raw CPL is only the first signal
- Monitor qualified and test-ride cost
- Pause persistent low-quality sources
- Protect brand campaigns from overspend
Fast Follow-up
- First response target: under 10 minutes
- Call + WhatsApp sequence, not spam
- Assign one lead owner
- Track every missed follow-up
Claim Discipline
- No unapproved cash discount
- No misleading “only today” claim
- Finance terms clearly disclosed
- Inventory checked before promotion
One Sheet CRM, Two Branch Queues
All website, Meta, Google, WhatsApp and call leads enter one structured Google Sheet or CRM. A branch field controls assignment, automation, SLA and reporting.
New Lead
Contacted
Qualified
Test Ride
Quote / Token
Delivered
| CRM field | Source | What it controls |
|---|---|---|
| Lead ID + timestamp | Automatic | Deduplication, SLA and audit trail |
| Branch | Landing page / area rule / user choice | Sri LV Motors or Sri Lakshmi TVS owner queue |
| Source + campaign + ad | UTM / platform sync | Budget decisions and campaign reporting |
| Model + area + pin code | Form / WhatsApp / call agent | Offer routing and local assignment |
| Status + next follow-up | Salesperson update | Automation and manager alerts |
| Finance + exchange need | Qualification call | Quote preparation and follow-up content |
| Booked / delivered value | Branch manager | Offline conversion upload and ROAS |
- Instant acknowledgement with branch name
- Price/test-ride message by selected model
- Stage-based reminders with opt-out
- Service reminder after delivery
SMS
- Fallback for missed WhatsApp
- Test-ride slot confirmation
- H−2 reminder with showroom details
- Only consented festival alerts
- Catalogue and price summary
- Helpful ownership content
- Festival series with expiry
- Service and renewal education
Manager Alerts
- Lead untouched after 10 minutes
- Follow-up due today
- Hot lead without quote
- Daily branch digest at fixed time
Reporting & Decision Dashboard
One owner view, two branch scorecards. The dashboard must connect ad spend to qualified leads, test rides, bookings and deliveries.
| Report | Cadence | Measures | Decision |
|---|---|---|---|
| Campaign pulse | Daily | Spend, raw leads, CPL, CTR, quality flag | Protect budget and fix obvious issues |
| Branch pipeline | Monday | New → contacted → rides → quotes → booked | Sales follow-up and branch comparison |
| Speed-to-lead | Weekly | Median first contact, missed calls, untouched leads | Improve lead handling |
| Model demand | Weekly | Leads, rides and bookings by model and area | Creative, page and stock focus |
| Cost per sale | Monthly | Spend ÷ delivered vehicles by branch/channel | Reallocate next month’s budget |
Primary score: cost per delivered vehicle, supported by qualified lead cost and test-ride rate.
Never optimise only for: cheapest raw lead, highest impressions or most WhatsApp clicks.
Master Timeline — In the Right Order
Week 1
Foundation + tracking
Confirm official branch details, domains, account ownership, phone numbers and access. Build shared design system, branch pages, forms, analytics events and CRM fields.
Week 2
Local pages + model landings + SEO
Launch both local hubs, priority model templates, on-road price/test-ride utilities, Google Business improvements, area pages and the first ten SEO drafts.
Week 3
Social + Meta + Google
Complete official social profiles, verification, Pixels/CAPI, Google Ads conversions, branch campaign structure, creative set and test submissions.
Week 4
Automation + launch
Activate Sheet CRM routing, WhatsApp/SMS/email flows, manager alerts, dashboard and controlled ad launch. Verify every lead reaches the correct branch.
Ongoing
Weekly optimisation loop
Monday dashboard, Tuesday sales-quality review, Wednesday creative refresh, Friday funnel audit, month-end branch/model budget reallocation.
Go-live gate
- All forms write to CRM
- Correct branch appears in every lead
- WhatsApp acknowledgement tested
- GA4, Meta and Google events verified
Operational gate
- Named owner for each lead queue
- 10-minute response alert works
- Offer and price approval process exists
- Booked/delivered stages updated
Success after 30 days
- Reliable branch-level attribution
- Qualified lead baseline established
- Best areas and models identified
- Next-month budget based on sales data
Social Media Account System
Each showroom needs a recognisable local profile, while content production follows one shared calendar. Proposed handles must be checked for availability and aligned with the official legal/dealer name before use.
Reels / Month
Posts / Month
Response SLA
Local Proof